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Effective Date: July 19th, 2022


Thank you for playing our games! This Privacy Policy describes:

  • The ways we collect personal data about you and why we do so

  • How we use your personal data, and

  • The choices you have about your personal data.

This Privacy Policy applies to Rally Games’ games, store, sites, and related services, which we here collectively call the Service. We may periodically update this Privacy Policy by posting a new version on If we make any material changes, we will notify you as required under applicable law, including by posting a notice in the Service prior to the change becoming effective. Your continued use of the Service after the effective date will be subject to the new Privacy Policy.


Table of Contents



The categories of personal data we collect depend on the Services you use, and the requirements of applicable law.

Data you provide us directly

  • Contact information (such as name and email address or phone numbers)

  • Player name or tag and password

  • Profile information (such as profile photo)

  • Your messages and other content you submit when you use the Service (such as chat logs and player support tickets)

  • Data you provide in connection with surveys, promotions, sweepstakes, competitions, and other events

  • Other data you choose to give us

  • Our payment service providers will collect your payment details in connection with any purchases you make through the service

Data we collect automatically

  • Data about your account and game progress, including in most cases an automatically created internal account ID

  • Your IP address and mobile device identifiers (such as your device or advertising ID)

  • Data about your device, such as device name and operating system, browser type and language, internet service provider, and mobile carrier

  • Data we collect with cookies and similar technologies (see more below)

  • Approximate location data (as derived from IP address)

  • Data about your use of the Service, such as gameplay data, purchases made, and your interactions with other players inside the Service

  • Your contacts to enable you to invite friends to join you in the Service.

When you use our Services, we will also collect information about the ways in which you use and interact with our Services, such as when and for how long your device is logged into our games, game features you access, and other players you interact with, in-app purchases you make, progress or levels you achieve, other gameplay activities, and other content ("User Content"). Please remember that Rally Games may, but has no obligation to, monitor User Content posted by our members.​

Data we collect from our partners

We also use third-party partners, such as social networking sites, data analytics providers, and advertising networks to supplement information we have about you, such as:

  • Data we receive if you link a third-party tool with the Service (such as LINE, Facebook, WeChat, or Kakao)

  • Demographic data (such as to determine the coarse location of your IP address)

  • Data to fight fraud (such as refund abuse in games or click fraud in advertising)

  • Data from platforms that the games run on or data from payment service providers (such as payment verification data)

  • Data for advertising and analytics purposes (such as surveys), so we can provide you a better Service

  • Data that you have made available to us from a third-party service (such as LINE, Facebook, WeChat, or Kakao) via your privacy settings


We use your data for a variety of business purposes, such as:

To make the Service work

To perform the contract, we process data necessary to

  • Create accounts and allow you to play our games and use our Service

  • Operate the Service

  • Verify and confirm payments

  • Provide and deliver products and services you request

  • Send you Service-related communications

To make the Service more suitable for our players

To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to

  • Update and develop player profiles

  • Develop and improve the Service and player experience

  • Manage our relationship with you

  • Provide social features as part of the Service

  • Customize your Service experience

  • Respond to your comments and questions and provide player support

  • Provide you offers in the Service as well as in other websites and services (including by email)

  • Send you related information, such as updates, security alerts, and support messages

  • Enable you to communicate with other players

To show personalized advertisements

To show you personalized advertisements in the Service and elsewhere (including email) we have a legitimate interest to process necessary data to

  • Track the content you access in connection with the Service and your online behavior

  • Deliver, target, and improve our advertising and the Service

For information on how to opt-out from personalized advertisements, see section 'Your Rights and Options' below.

To keep the Service safe and fair

Ensuring a level playing field in the Service is a top priority for us. For more information on our acceptable use policy; Rally Games Terms of Service.


In order to keep the Service and its social features safe and fair, to fight fraud, and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to

  • Analyze and monitor use of the Service and its social features

  • Moderate chats either automatically or manually

  • Take action against fraudulent or misbehaving players

To analyze, profile, and segment

In all of the above cases and purposes, we may analyze, profile and segment all collected data.

With your consent

With your consent, we may process your data for additional purposes.


Apart from Rally Games, your data can be accessed by others in the following situations:

Other players and users

Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted.

Our service providers

Rally Games has vendors who help us to provide the Service. These vendors process your data only at and according to Rally Games´s instructions to provide the Service, and perform tasks such as hosting, player support, advertising, analytics and fraud prevention.

Other companies and public authorities

In order to verify payments (with payment providers such as Google Play and Apple) and combat fraud and illegal activity, we may process and disclose data with other companies and organizations and provide it to public authorities in response to lawful requests.

We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players, or others.

Advertising and Social Media partners.

The Service includes features from our partners, such as social media interaction tools, functionalities through application programming interfaces (APIs) or software development kits (SDKs) and in-game advertising. These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.

These partners may access data regarding your activities and your device (such as your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and share data we have collected about you with third-party advertising partners. These advertising partners may use this data (and similar data collected from other services) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks. These partners may operate under their own privacy policies. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” If you prefer not to share your personal data with third-party advertising partners, you may follow the instructions in “Your Rights and Options” below.


Our Service is global by nature and your data can therefore be transferred anywhere in the world. Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Privacy Policy. Adequate safeguards that we may use include standard contractual clauses approved by EU Commission and other lawful safeguards.


Opt out of marketing emails and other direct marketing.

You may opt-out of receiving promotional communications, such as marketing emails from us by following the instructions in such communications, or by changing your in-game settings. The updated settings may not be effective immediately. Note that you may still continue to receive non-promotional communications from us, such as communications regarding the Service or updates to our Rally Games Terms of Service or this Privacy Policy.

Information we receive from a social networking site (“SNS”)

To manage the information Rally Games receives about you from an SNS where you use our Services, you will need to follow the instructions at that site for updating your information and changing your privacy settings.

You can also manage certain aspects of information collection and use by going to the settings of your (mobile) device and reviewing the permissions of each application.

Push Notifications

We may send you push notifications through our mobile applications. You may at any time opt out from receiving these types of communications by changing the settings on your mobile device.

Opt-out of targeted advertising.

You can opt out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and turning off “Allow Apps to Request to Track” or selecting "Limit Ad Tracking" (Apple iOS) or "Opt-out of Interest Based Ads" (Android).

Access the personal data we hold about you

If you request, we will provide you with a copy of your personal data in an electronic format.

Your other rights

You also have the right to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. You can always withdraw your consent.

We will respond to all requests within a reasonable timeframe. If you wish to exercise any of your data subject rights described above, please use the support options described in “Contact Us” below. We will respond to all requests in accordance with applicable laws. To protect your privacy, we may also take additional steps to verify your identity before fulfilling your request, such as by requesting you provide us a purchase receipt or other account information, asking you to link your email address with your game account, or asking you to answer questions regarding your activities on our Services. Once you have verified your identity, you may also designate an authorized agent to exercise your rights on your behalf by providing the agent’s contact information to our customer support staff, as required by applicable law.

Deleting your account

If you no longer want Rally Games to make active use of your information, you may send an e-mail to Place "Delete My Account" in the subject line and include your first name, last name, e-mail address, and user ID number from which you access our Services (if applicable) in the body of the e-mail.  IMPORTANT: If you do so, you will no longer have access to the game account or services associated with your account. Should you wish to delete your account, we also recommend disassociating your Facebook account from our mobile games and removing the game from your mobile device.


Please note that if you ask us to delete your account, you will no longer have access to the account, and all progress in the game and any unused virtual items will be lost and we will not be able to restore them in the future. We will respond to your request within thirty (30) days. Rally Games may use your information unless and until you send Rally Games such a request.


Please note that your information, for example, those records pertaining to payments or customer service matters, may be retained for legal and accounting purposes. If you have sent or posted content on the Service, we may not be able to delete it.



Like most online services, we and our partners use cookies and similar technologies to provide and personalize the Service, analyze use, target advertisements, and prevent fraud. Cookies and similar technologies allow us and our partners to store their preferences and track your activities within the Service. Note that our partners may operate under their own privacy policies.


We and our partners collect and store information about users' interactions with unaffiliated websites and applications that use our technologies, including cookies and similar tracking technologies. This allows us to infer the presence of a common user or household behind multiple devices or browsers, for instance, and then link those browsers and devices into a device graph. We do so in order to

  • detect and prevent fraud;

  • allow users to use the Service on one device and pick up seamlessly where they left off on another device;

  • analytics, personalization, and attribution;

  • limit the number of times a user is shown the same advertisement, across all known or inferred devices; and/or

  • provide personalized advertising on each device that is inferred from the browsing patterns on all of the devices.


The only way to completely "opt-out" of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device. Please refer to your browser's or mobile device's technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. To learn more about cookies, clear gifs/web beacons, and related technologies, you may wish to visit and/or the Network Advertising Initiative's online resources, at If you access our service on your mobile device, you may not be able to control tracking technologies through settings.


Security Safeguards

Rally Games cares about the security of your information and uses commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information we collect and that we share with our service providers. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.


Your information collected through the Service may be stored and processed in the United States or any other country in which Rally Games or its subsidiaries, affiliates, or service providers maintain facilities. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which the Company or its parent, subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

Data retention

We retain your data for as long as your account is active or as needed to provide you the Service. We may for example periodically de-identify unused game accounts, and we may regularly review and de-identify unnecessary data.


Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.


The Service and its content are not intended for children under the age of 13. We do not knowingly collect or solicit any personal information from children under the age of 13 and we do not knowingly allow children under the age of 13 to register for or use the Service. Children under the age of 13 should not use our Service or send us any personal information about themselves at any time. In the event we learn that we have inadvertently gathered personal information from children under the age of 13, we will delete that information as quickly as possible. If you believe that we might have any information collected from a child under 13, please contact us at


The Services may contain links to and from third-party websites of our business partners, advertisers, social media sites, and our users may post links to third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.




Please visit Disclosure for EU Residents for special disclosures pertaining to EU residents.


Please visit Disclosure for California Residents for special disclosures pertaining to California residents.


Please visit Disclosure for Turkish Residents for special disclosures pertaining to residents in Turkey.


Please visit Disclosure for South Korean Residents for special disclosures pertaining to residents in South Korea.


Please visit Disclosure for AU, CA, and JP Residents for special disclosures pertaining to residents in Australia, Canada, or Japan.


If you have questions about data protection, or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us through the support features within each game, so we can reply to you more quickly. Alternatively, you may contact:

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