Game Designer - Puzzle/Casual Mobile (F2P)

As a Game Designer focused on the Puzzle/Casual genre, you will be responsible for the creative vision, design, documentation, and balancing of new and existing gameplay features, levels, and systems. This role requires a strong understanding of F2P design principles, player psychology, and how to use data to drive design decisions.

Responsibilities

• Core Mechanics & Features: Design and document fun, engaging, and innovative features, mechanics, and game modes specifically tailored for the mobile puzzle and casual markets
• Level Design & Balancing: Create and maintain an extensive library of high-quality levels, ensuring a clear difficulty curve, fair monetization points, and a rewarding player progression path
• F2P Economy: Design and balance virtual currencies, monetization mechanics (IAPs/Ads), and rewards systems to maximize player retention, engagement, and lifetime value (LTV)
• Prototyping: Rapidly prototype and iterate on game designs using engine tools (e.g., Unity/Cocos) or simple wireframes to prove out concepts and test usability
• Live Operations (LiveOps): Plan, design, and implement ongoing content updates, seasonal events, and live campaigns to support long-term player engagement
• Data Analysis: Work closely with product managers and analysts to interpret game data, performance metrics (DAU, Retention, Conversion), and A/B test results to inform and validate design choices
• Collaboration: Communicate design clearly and effectively to engineering, art, and QA teams throughout the development process

Requirements

• 2+ years of professional experience as a Game Designer, preferably working on live F2P mobile titles
• Deep passion for and expert knowledge of the puzzle and casual mobile game market (e.g., block blast, match-3, mahjong solitaire)
• Proven understanding of Free-to-Play (F2P) design principles, including player motivation, core loops, monetization strategies, and retention mechanics
• Strong proficiency in creating detailed Game Design Documents (GDDs), flowcharts, and technical specifications
• Experience with level design and tools for creating and balancing high-volume game content
• Highly analytical and comfortable working with data, spreadsheets (Excel/Google Sheets), and basic statistical concepts to tune game economies and difficulty curves
• Excellent written and verbal communication skills in English